About Us
Our Story
It all started in 2012, in the city of Peshawar, with a single product — our very first Beauty Cream. We began small, with one simple goal: to create high-quality, affordable beauty products made for Pakistani skin and Pakistani households.
As demand for our products grew, we knew we needed to invest in our own future. So in 2018, we took a major step forward and established our own dedicated manufacturing factory in Mingora, Swat — moving from a single product made on a small scale to full, in-house production under one roof.
Today, that same journey has grown into Permanent Cosmetics (Pvt) Ltd — a name trusted by millions of customers across Pakistan for skincare, hair care, and makeup.
What We Believe
We built this brand on a simple philosophy: quality shouldn't be a luxury. From our first beauty cream to our full range of products today, we've stayed committed to formulations that are effective, affordable, and made with care — right here in Khyber Pakhtunkhwa.
How We've Grown
What began with one product has expanded into a complete range: facewashes, pigmentation and acne care kits, sunscreens, hair removal creams, serums, and full skincare and hair-care routines. Our factory in Mingora, Swat produces our full line to Halal-certified and TUV-audited safety standards, so every product that reaches you meets the same standard of quality we started with in 2012.
Reaching You, Wherever You Are
We've embraced online retail to bring our products beyond Khyber Pakhtunkhwa to customers across Pakistan — with nationwide delivery and cash-on-delivery options, so beauty and skincare essentials are accessible whether you're in a major city or a small town.
We're proud to have served over 5 million customers so far, and we're just getting started.
Our Promise
More than a decade after we made our first beauty cream, our promise to you hasn't changed: quality products, made with care, at a price that makes sense — from Peshawar and Swat, for all of Pakistan.
In addition to manufacturing its own successful cosmetic brands, Permanent Cosmetics Pakistan (Pvt.) Ltd. also offers private-label and contract manufacturing services for other businesses and brands. From product development and formulation to packaging and bulk production, the company provides complete manufacturing support tailored to client requirements.
With a vision to promote quality, innovation, and customer satisfaction, Permanent Cosmetics Pakistan (Pvt.) Ltd. continues to expand its presence in the beauty and skincare industry while maintaining professional standards, reliability, and excellence in every product it manufactures.
